Monday, May 23, 2011

Surtex 2011 Jacob Javits Center NYC







Wow! This is officially my very first post. How cool.


We had a fabulous time at our first Surtex show, for which we are grateful and thrilled.
It feels like yesterday that we decided to take the plunge and jump in-- and so glad we did!


We’ve worked hard to get to this level, and to debut my collections at Surtex was really a dream come true. To hear such positive feedback and to see the smile on people's faces as they where looking at everything in our booth was really indescribable. For a designer that is the ultimate reward.


What an amazing opportunity to meet so many people with the same excitement and enthusiasm---to get to know people personally and to really share in the excitement of an industry that has always made me feel inspired was an honor.


I've been comparing it to a wedding---you set the date, you plan, prep, design, re-design, shed a tear or two, stay up all night (like those college nights making everything perfect) thinking of every detail up to the last minute anticipating the "big day" with such a feeling of joy and happiness and then poof---- your cutting the cake! Bitter sweet indeed.


It's been a whirlwind of emotions that I really didn't have written in my notes. I'm still absorbing it while I look through my photos, sort my info and read messages from all our new friends that we met. What fun. 





I'm delighted to be back in the studio and looking forward to collaborating with the new wonderful manufacturers and retailers we met. You were all so positive and were so inspiring.


Thank you so much for an awesome show and all your great feedback. 
It was the best time and we can't wait to do it again!




Jodi
xo